Datenschutz

To analyze usage data from our website, we use services from  etracker GmbH  from Hamburg, Germany.

With the current etracker code, cookies are neither set nor local storage is used for web analytics by default. If we use analysis and optimization cookies, we will obtain your explicit consent in advance. If this is the case and you agree, cookies will be used that enable statistical reach analysis of this website, measurement of the success of our online marketing measures, and test procedures, for example, to test and optimize different versions of our online offering or its components. Cookies are small text files that are stored by the internet browser on the user’s device. etracker cookies do not contain any information that enables the identification of a user.

Since no cookies are set by default, according to our legal assessment, there is neither a “storage of information” nor an “access to information already stored in the terminal equipment of a subscriber or user” within the meaning of Article 5 (3) of Directive 2002/58 (“Cookie Directive”).

When you visit the page, the following data is processed:

• the pseudonymized IP address;
• Information about the device, operating system and browser used;
• Geo-information up to city level;
• the accessed URL with the corresponding page title and optional information about the page content;
• the website from which the individual page was accessed (referrer site);
• the subsequent pages accessed from the accessed web page within a single website;
• the length of time spent on the website;
• other interactions (clicks) on the website such as search terms entered, files downloaded, videos watched, items ordered.

The collected data is processed and stored exclusively in Germany by etracker on our behalf and is therefore subject to strict German and European data protection laws and standards. etracker has been independently audited, certified, and awarded the  ePrivacyseal data protection seal of approval .

Data processing is based on the legal basis of Art. 6 (1) (f) – legitimate interest – of the EU General Data Protection Regulation (EU GDPR). Our legitimate interest lies in optimizing our online offering and our website. Because the privacy of our visitors is particularly important to us, etracker anonymizes IP addresses as soon as possible, and etracker login or device identifiers are converted into a unique key that is not assigned to a specific person. Etracker does not use the data for any other purpose, combine it with other data, or share it with third parties. Further information can be found at:  www.etracker.com/datenschutz .

You can object to the collection and storage of data at any time with effect for the future. If your browser is using the default settings, the button below will appear orange and therefore active. You can deactivate data collection and storage by clicking on the button; it will then change to gray.

Further information on data protection at etracker can be found  here .